Those of you who have ever been to the Indy 500 – or any big motorsports event – know that transporting a cooler from your car, to a tailgate, to your seat, and then back, can be a major pain.  Andrew Shelton, the founder of TrackPack Coolers, LLC, identified this need and figured why not make a cooler that takes the form of a backpack…and why not also make it so the backpack cooler dispenses drinks without having to take the backpack off.  Brilliant!  Thus, the TrackPack Cooler was born.

TrackPack Coolers, LLC manufactures a proprietary insulated backpack cooler called The TrackPack that is capable of dispensing beverage cans without the need for putting a cooler down, opening it, and rummaging through ice to find the cans. Founded in March 2006, TrackPack Coolers LLC has been retailing since January 2007. In its first year of operations TrackPack sold more than 8500 coolers through less than 100 retail locations.

I actually own a TrackPack Cooler – and let me tell you – the thing is awesome.  The TrackPack Cooler is a UNIQUE, proprietary backpack cooler – capable of dispensing 20 beverage cans. Each pack comes with 3 reusable freezer gel-packs (so there’s no leaking), a proprietary dispensing frame, and a water-proof liner (so the frame can be removed and the pack can be filled with just about anything…including ice). Inside each TrackPack an internal plastic frame holds beverage cans stacked on their sides in four vertical columns – a lot like a soda machine. To keep everything cool, the frame holds 3 REMOVABLE & REUSABLE GEL-PACKS so your drinks will stay cold all day –WITHOUT ICE!!! When you’re wearing the TrackPack, dispensing ports on either side of the bag can be opened to reveal the ice-cold beverages inside. It’s so easy! Just load it up and throw it on for a tailgate, party or event, all you’ll have to do is reach back and grab a cold one.

Maybe even more impressive than the actual product, is the way Andrew has built and runs his company…all…by…himself.  TrackPack is essentially a virtual business – design, manufacturing, and logistics are all outsourced.  The TrackPack founder handles most big event sales himself using an RV wrapped with TrackPack images and logos, as well as handling retail placement.  It is an impressive accomplishment to say the least.  The company has plans to expand its product line and begin increasing its workforce (to more than one), so it will be fun watching TrackPack transform from the model one-man virtual business to a big time player in the retail cooler market.

To learn more about TrackPack Coolers, LLC – or better yet – to buy a TrackPack – check out http://www.trackpackcoolers.com/.

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